Successful transformation demands an integrated approach
No-one can avoid the impact of technology on work and daily life. Big or small, international or local, public or private, all organisations see the need to embrace the opportunities offered by technology. But there are also risks.
Online all the time and everywhere
Digital transformation has already changed many business sectors and start-ups, with different business models setting the tone, from ordering a taxi to booking a trip, from renting an apartment to listening to music or watching a film. And this is just the beginning. The possibilities offered by the Internet of Things, cloud services, robotisation and artificial intelligence increase all the time. Organisations and consumers are constantly online. They can place orders and make secure payments wherever they are. Processes are ever more automated, making it easier to mine and analyse the data. This information helps companies predict the quirks of consumer behaviour and anticipate what might happen next. Of course, new technology brings responsibilities and risks. The only thing you can be sure of is constant change.
Processes are ever more automated, making it easier to mine and analyse the data
Disruptive or step by step?
Digital transformation will become much more obvious to large national firms, small businesses and the public sector in the coming years. And it is essential to have a good grasp of underlying social trends so that your digital strategy anticipates and maximises the opportunities.
Digital transformation won’t disrupt every sector directly. Some innovations take place gradually, in stages. But when the tipping point is reached, change comes quickly. Those who have not been watching closely could be in for a nasty surprise.
Impact on company processes
Every organisation can find opportunities in digital transformation. Sharper strategies and ways of working can make your processes cheaper, more efficient and customer-centric. But digitising one process will have a direct impact on others. So everything has to be incorporated into your blueprint to ensure a successful and steady changeover. And digital transformation can only succeed within an integrated approach that actively accounts for the impact on staff and customers too.
An agile business is also increasingly important in attracting talent. Many professionals will only work for an attractive and innovative employer who dares to transform and has a clear strategic vision.
Doing nothing is not an option and even companies that have reached digital maturity have to keep transforming
In short, organisations have to embrace technological developments and start the digitisation process. Doing nothing is not an option, and even companies that have reached digital maturity have to keep transforming. Look, for example, at the impact of GDPR privacy regulations on Facebook. Perhaps not every company has to change completely and that change does not have to happen overnight. But can you really wait? There is a clear need to make the most of digitalisation. The longer you delay, the greater the chance that a competitor or newcomer will overtake, and you won’t be able to catch up.