The model in practice



It all sounds good in theory, but how does it work in practice? Kees Plas is a BDO specialist who has helped various companies tool up for an efficient, successful and data-driven future.

'We use this model in two ways, as a snapshot to see where an organisation is in terms of digital transformation and as a tool to make it clear that if you change one element, it will have an impact on others. In other words, we show that you need to look at the whole picture and take an integrated approach. This makes the likelihood of success that much bigger and reduces resistance within the organisation itself. So this model helps make the complete digital transformation clear at the right level of operation.’

Working in practice

‘If we advise a company about its digital transformation, we first sit round the table with managers to look at what their digital strategy actually is or should be. How do we formulate that goal on the horizon? We look at the tactical and operational interpretation of the strategy by organising five workshops based on the five focus areas: finance, IT, clients, staff and the portfolio of products and services. We assess whether each of these focus areas is in the traditional, modern or future-proof stage of digital transformation. We do this together with members of staff because they have knowledge no one else has and because their involvement strengthens the transformation process. Where necessary, we organise best practice sessions where our client can check out case studies at other organisations which are going digital.’

Super practical

‘After these five workshops, we draw up an action plan which outlines tactics to realise each focus area’s strategic aims, and the way to a future-proof firm. Our action plan also includes operational implementation – what tools are needed to reach the target and how should they be used?

We do this per focus area but always from an integrated perspective. When we are working on ‘IT’, for example, we might propose more up-to-date software in the cloud to meet the online strategy, in the ‘staffing’ section we would outline the training needs and the impact on work processes, and under ‘finance’ we would show the implications for the business model. It’s not about vague management jargon: it’s super practical. In other words, we can show what you have to do, when, how much it will cost and the time scale. And above all, what both the staff and clients will notice.’

An integrated whole

‘Do we do everything ourselves? No. To supplement the expertise of our technology consultants, when necessary we will bring in a BDO specialist or a trusted partner from an outside organisation. This means we always have control and oversight, and a continued focus on the future. The entire discovery process typically takes about three months.

But if necessary, it can be done more quickly or in stages, for example if a client wants to start with one focus area. But we are always aware of how it affects the other four. That is the fastest way to an optimal and durable result.'

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